Root Canal Specialty Associates is the largest endodontic practice in SE Michigan. With decades of combined experience, four locations, and a dedicated team of doctors, patients can expect successful outcomes and a compassionate experience, no matter which location they visit.
Coordinating the best treatment and care for patients starts with clear communication and teamwork with referring dentists. A partnership with RCSA includes online referral forms, access to monthly news and articles, and digital portfolios of their best work.
A “portfolio” series for their referring audience communicates experience with complex cases. Each issue showcases work within a specified theme.
Referral brochures communicate location options, insurance and doctor information, and pre-op instructions for patients being referred to RCSA by their general dentists.
Social reviews feed into the website and provide content for social posts. Ongoing maintenance, monitoring, and monthly reporting provide insight into future tools.
Profile optimization, post scheduling and maintenance of their social presence has more than doubled the acquisition rate from Facebook to rootcanaldocs.com. Social efforts include advertising campaigns and insight reporting.
A year-long campaign to celebrate their 50th anniversary began with a thank you card sent to referring partners and extended into web and social tactics. The visual identity has recently been modified to continue communicating their 50+ years of experience.