With a mission to gain back some attention from their largely ignored designer audience, Quimby created a new graphic identity that made them feel alive again.
Quimby Walstrom had spent years being stealthy and behind-the-scenes. A recent change in leadership prompted them to revitalize the brand and remind their customers that they're a smart bunch of paper experts with endless resources and personal attention to give. With a mission to gain back some attention from their largely ignored designer audience, they created a new graphic identity that makes them feel alive again.
Design Planning, Creative Direction, Design, Photography