Root Canal Specialty Associates is one of the largest endodontic practices in SE Michigan. With loads of misinformation around root canal treatment much of their efforts are designed to change the misconception, leaving patients feel safe and heard.
Did you know that all endodontists are dentists, but not all dentists are endodontists? This means a fair share of dentists will refer their patients to experts like RCSA. This portfolio series includes the most complex cases so referrers can be confident their patients will receive optimal care and return to them free from pain.
A social presence has been built and maintained for both patients (Facebook) and referring partners (Instagram). Editorial calendars are tailored to each audience with unique goals for each.
Practice Administrators and Managers are an important component to successful patient and referrer experiences. This portrait was shot to introduce the faces behind a new virtual group designed for their peers.
Photography: Michele Brautnick